XYZ Registry

.xyz

I've been the Creative Director for .xyz since 2018 and a web developer & designer for them even longer. The original logo and current website were created right before I joined the company, so it's been a long evolution of bringing the brand into a modern style while staying true to it's very niche roots in the domain name world.

Here is an incomplete summary of what I've worked on for .xyz over the years: UX & UI, rebranding, video editing, swag, t-shirts, jerseys, bicycles, building exteriors, 3D glasses, social media, HTML5 animated ads, cobranded partner advertising, ad creatives, email creatives, flyers, digital & print publications, and business cards.

.XYZ is the world’s favorite new domain ending. Perfectly generic in meaning, it's adaptable to any use case. In particular, .xyz is a community favorite for web3 and blockchain. My personal favorite .xyz end users are the many type foundries who gravitate toward .xyz's literal representation of letter forms for their chosen domain name.

"For every website, everywhere^®"
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".XYZ isn't just a domain — it's a declaration of independence for the next generation of internet users. Launched over ten years ago, .xyz has become a beacon of innovation and boldness in the digital world. .XYZ is a bold, fresh choice for users who crave creativity and versatility in a domain name."
— gen.xyz